Where we're
starting from.

How to read this

Nothing here is estimated. Every figure traces to a named source: GA4 property Eden Juice Limited Website (currency NZD, timezone Pacific/Auckland), Google Search Console property edenorchards.co.nz, and your own 12-month sales analysis. GA4 ecommerce typically captures 85–95% of true Shopify sales (consent, ad-blockers, attribution loss), so treat GA4 revenue as a consistent monthly index, not the audited total — Shopify remains the system of record for dollars. Two history notes: Search Console data only begins 30 March 2025, so true year-on-year organic comparisons start from April 2026 data onward; GA4 runs back to April 2022, so GA4 YoY is valid.

The headline numbers

Window for every stat above: Aug 2025 → Jul 2026.

Non-branded organic — the number this engagement moves

People who search "eden orchards" were always going to find you — that revenue is yours already. The engagement is measured on non-branded demand: people searching the category ("cherry juice", "tart cherry juice", "cherry juice for sleep") who don't know you yet. So the attribution line has to be pinned honestly, and here's exactly how we've done it, two independent ways:

Clicks: Search Console query-level (branded = any query containing "eden"). Est. NB revenue: that month's non-branded click share × that month's GA4 organic revenue (method A). This table is the one that should look completely different in six months — non-branded clicks up, position down toward the top of page one.

GA4 — the year, month by month

November (Black Friday) is the peak at just over $1M; February is the trough. Organic follows the same seasonal shape — which means seasonal content needs to be ranking before October.

Where the revenue comes from

The two markets — and where each one ranks

Search Console — the organic picture

People who already know Eden Orchards find it easily. People searching the category — 624,141 impressions of demand — click through less than 1% of the time. Here are the top non-branded queries, split by market so you can see exactly where Eden stands in Australia vs New Zealand for each one:

Source: Search Console, query + country, full 12-month window; "—" means under 300 impressions in that market. The pattern is stark: NZ rankings are strong (positions 2–5), while every AU benefit query sits at 6.7–10 — visible but losing the click. And note the AU list is dominated by benefit questions ("cherry juice benefits", "is cherry juice good for you", "anthocyanins") — exactly the answer-layer content this engagement builds. The kiwifruit queries confirm Cam's "sleeping giants" read: position 2.2 in NZ already, with no content effort behind it.

What Google sends people to — tracked over time

The top pages Google lands people on today. This table stays in every monthly re-run so we can watch where traffic moves — as the answer layer builds, the benefit and category pages should climb this list relative to the homepage.

The benefits page earns 147k impressions but converts them at 0.5% CTR from position 7.6 — it's the page with the most to gain. The hero product still lives at the legacy "limited-edition-6-pack" URL; it ranks, so we investigate before ever touching it.

AI search — the whitespace, measured

Cross-reference — GA4 vs your sales data

Your 12-month sales analysis your data (Jul 25–Jun 26, one month offset from our GA4 window) shows 444,288 online units. GA4 recorded 45,065 online orders — which works out to roughly 9.9 units per order, exactly what a six-pack-led store should look like. The two systems agree on shape: online ~72% of volume, AU the biggest growth market, cherry ~62% of units. What we can't yet do is reconcile dollars — that needs a Shopify revenue export (or API access), listed below.

To complete the baseline